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Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
Edition 4ISBN: 9780357033883Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
Edition 4ISBN: 9780357033883 Exercise 5
Explain the "customer lifetime value" concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base?
Explanation
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Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
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