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Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
Edition 4ISBN: 9780357033883Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
Edition 4ISBN: 9780357033883 Exercise 8
Explain what programmatic advertising is and why it is an essential tool of both the digital publisher and the digital advertiser. What capability does real-time bidding add?
Explanation
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Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
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