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Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
Edition 4ISBN: 9780357033883Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
Edition 4ISBN: 9780357033883 Exercise 12
Discuss whether or not generating publicity is one of the few marketing communications activities that has not changed much as a result of the Internet.
Explanation
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Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
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