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Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
Edition 4ISBN: 9780357033883Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
Edition 4ISBN: 9780357033883 Exercise 6
Discuss how a focus on the total customer experience (CX) requires an expanded view of a marketer's relationship with its customers. What factors should be considered when developing a profile of a customer?
Explanation
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Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
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