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Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
Edition 4ISBN: 9780357033883Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
Edition 4ISBN: 9780357033883 Exercise 7
Discuss the differences between operational and analytical CRM and how they make use of the customer database.
Explanation
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Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
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