
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 11
How far can we go in customizing our offering for each customer?
Explanation
The degree of customisation offered depe...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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Character 255