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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 17
How can we measure the payback from advertising, sales promotion, and public relations?
Explanation
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Analysing payback from the promotional a...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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