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book Marketing Management 15th Edition by Philip Kotler, Kevin Keller cover

Marketing Management 15th Edition by Philip Kotler, Kevin Keller

Edition 15ISBN: 978-0133856460
book Marketing Management 15th Edition by Philip Kotler, Kevin Keller cover

Marketing Management 15th Edition by Philip Kotler, Kevin Keller

Edition 15ISBN: 978-0133856460
Exercise 4
How can we get the other company departments to be more customer-oriented?
Explanation
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In a competitive world where customers a...

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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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