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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 1
Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and where did it falter?
Explanation
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MSFT is one of the most reputed and succ...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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