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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 2
Evaluate the evolution of Walmart's marketing campaign and tagline over the years. What does the company continue to do well? What are the pros and cons of its most recent strategic marketing plan?
Explanation
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WA is the world's largest retailer that ...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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