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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 3
What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superheroes?
Explanation
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DNY is one of those companies that have ...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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