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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 4
Evaluate HSBC's recent business and marketing shift. How do you think its current ad campaign and tagline, "HSBC helps you unlock the world's potential," resonate with its key consumers?
Explanation
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HSBC is a banking and finance corporatio...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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