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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 5
Should BMW ever change its tagline, "The Ultimate Driving Machine"? Why or why not?
Explanation
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BMW is known for ultimate and marvelous ...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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