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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 1
What are McDonald's core brand values? Have these changed over the years?
Explanation
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McDonald's is a brand that is highly pop...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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