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book Marketing Management 15th Edition by Philip Kotler, Kevin Keller cover

Marketing Management 15th Edition by Philip Kotler, Kevin Keller

Edition 15ISBN: 978-0133856460
book Marketing Management 15th Edition by Philip Kotler, Kevin Keller cover

Marketing Management 15th Edition by Philip Kotler, Kevin Keller

Edition 15ISBN: 978-0133856460
Exercise 3
How has McDonald's grown its brand equity over the years? Has McDonald's changed in different economic times or in different parts of the world? Explain.
Explanation
Verified
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McDonald's is a brand that is highly pop...

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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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