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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 1
What were some of the key steps that made Caterpillar the industry leader in earth-moving machinery? Explain how Caterpillar's products differ from competitors'.
Explanation
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Caterpillar is the largest company in th...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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