
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 1
What were the keys to Best Buy's success? What are the challenges it faces in today's retail environment?
Explanation
BB is one of the largest multi channel c...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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