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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 5
Discuss the effectiveness of Red Bull's sponsorships. Where should the company draw the line in terms of novelty and risk?
Explanation
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Red Bull was founded by Dietrich Matesch...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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