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book Marketing Management 15th Edition by Philip Kotler, Kevin Keller cover

Marketing Management 15th Edition by Philip Kotler, Kevin Keller

Edition 15ISBN: 978-0133856460
book Marketing Management 15th Edition by Philip Kotler, Kevin Keller cover

Marketing Management 15th Edition by Philip Kotler, Kevin Keller

Edition 15ISBN: 978-0133856460
Exercise 6
What are the risks and challenges associated with Target's marketing communications mix? Have these changed over the years? Explain.
Explanation
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Target is well renowned retail industry ...

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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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