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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 3
Discuss Progressive's direct marketing campaign, which primarily revolves around the character Flo. Why does it resonant so well with consumers?
Explanation
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Progressive is the renowned insurance pr...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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Other Minimum 8 character and maximum 255 character
Character 255
