Business and Society 9th Edition by Archie Carroll,Ann Buchholtz

Exercise 7

What is your opinion of The Body Shop/American Express advertising campaign? Was it a sound business decision on Roddick's part? What does the American Express campaign imply about The Body Shop and its customers? Is this different from the image of the nonprofit organizations that The Body Shop endorses? Did Roddick commit an ethics transgression by advertising through the American Express ad that contravened her earlier statements and policy, or was this different? How should she explain herself?