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book Global Business Today 6th Edition by Charles Hill cover

Global Business Today 6th Edition by Charles Hill

Edition 6ISBN: 978-0071083812
book Global Business Today 6th Edition by Charles Hill cover

Global Business Today 6th Edition by Charles Hill

Edition 6ISBN: 978-0071083812
Exercise 8
Why do you think Starbucks has now elected to expand internationally primarily through local joint ventures, to whom it licenses its format, as opposed to a pure licensing strategy?
Explanation
Verified
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S is a US retailer of coffee with stores...

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Global Business Today 6th Edition by Charles Hill
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