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Global Business Today 6th Edition by Charles Hill
Edition 6ISBN: 978-0071083812Global Business Today 6th Edition by Charles Hill
Edition 6ISBN: 978-0071083812 Exercise 9
How would you characterize IKEA's original strategic posture in foreign markets? What were the strengths of this posture? What were its weaknesses?
Explanation
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I is a Swedish retailer with global oper...
Global Business Today 6th Edition by Charles Hill
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