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book Global Business Today 6th Edition by Charles Hill cover

Global Business Today 6th Edition by Charles Hill

Edition 6ISBN: 978-0071083812
book Global Business Today 6th Edition by Charles Hill cover

Global Business Today 6th Edition by Charles Hill

Edition 6ISBN: 978-0071083812
Exercise 2
How has the strategic posture of IKEA changed as a result of its experiences in the United States? Why did it change its strategy? How would you characterize the strategy of IKEA today?
Explanation
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I is a Swedish retailer with global oper...

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Global Business Today 6th Edition by Charles Hill
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