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Global Business Today 6th Edition by Charles Hill
Edition 6ISBN: 978-0071083812Global Business Today 6th Edition by Charles Hill
Edition 6ISBN: 978-0071083812 Exercise 11
How might a company make strategic use of countertrade schemes as a marketing weapon to generate export sales revenues? What are the risks associated with pursuing such a strategy?
Explanation
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China, India, and other nations have gov...
Global Business Today 6th Edition by Charles Hill
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Character 255
