Global Business Today 6th Edition by Charles Hill

Exercise 4

Use the globalEDGE Resource Desk (http://globalEDGE.su.du/ResourceDesk/)to completethe following exercises:
You are the marketing manager of a diversified food and beverage company.Preliminary market research indicates that Peru holds significant opportunities for your products.Using an analysis of the Food and beverage industry in Peru that you found on Austrade , the Australian government's trade portal, prepare a short report identifying the factors that need to be considered when formulating the marketing strategy for this country.