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Global Strategy 3rd Edition by Mike Peng
Edition 3ISBN: 978-1133964612Global Strategy 3rd Edition by Mike Peng
Edition 3ISBN: 978-1133964612 Exercise 6
The Opening Case introduces IBM's 100-year history. Find another firm in any industry and any country that has also survived 100 years. In a short paper, compare and contrast the "secrets" behind the longevity of these two firms.
Explanation
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Compare the longevity of two firms that ...
Global Strategy 3rd Edition by Mike Peng
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