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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049 Exercise 1
The Marketing Plan Coach software on the text website includes a sample marketing plan for Hill side Veterinary Clinic. The situation analysis section of the marketing plan includes sections labeled "Competitors" and "External Market Environment." Review those sections and answer the following questions.
a. In the Competitors section, what dimensions were used to analyze competitors? What other dimensions might have been examined?
b. How was competitor information gathered? How else could Hillside have gathered information about its competitors?
c. What aspects of the External Market Environment are included in the marketing plan? What do you think is the most important information in this section?
a. In the Competitors section, what dimensions were used to analyze competitors? What other dimensions might have been examined?
b. How was competitor information gathered? How else could Hillside have gathered information about its competitors?
c. What aspects of the External Market Environment are included in the marketing plan? What do you think is the most important information in this section?
Explanation
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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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