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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049 Exercise 14
Considering the nature of retail buying, outline the basic ingredients of promotion to retail buyers. Does it make any difference what kinds of products are involved? Are any other factors relevant?
Explanation
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Consumer buying behaviour is defined as ...
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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