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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049 Exercise 1
The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary Clinic. Look through the "Marketing Strategy" section.
a. What goods does Hillside Veterinary Clinic sell?
b. What services does Hillside Veterinary Clinic sell?
c. What consumer product classes are offered by Hillside Veterinary Clinic?
d. The discussion of product classes in this chapter indicates what marketing mix is typical for different classes of products. Does the marketing strategy recommended in the marketing plan fit with those considerations? Why or why not?
a. What goods does Hillside Veterinary Clinic sell?
b. What services does Hillside Veterinary Clinic sell?
c. What consumer product classes are offered by Hillside Veterinary Clinic?
d. The discussion of product classes in this chapter indicates what marketing mix is typical for different classes of products. Does the marketing strategy recommended in the marketing plan fit with those considerations? Why or why not?
Explanation
Verified
Verified
While the clinic sells a small number of...
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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