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book Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy cover

Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy

Edition 14ISBN: 978-0077861049
book Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy cover

Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy

Edition 14ISBN: 978-0077861049
Exercise 2
What kind of salesperson (or what blend of the basic sales tasks) is required to sell the following products? If there are several selling jobs in the channel for each product, indicate the kinds of salespeople required. Specify any assumptions necessary to give definite answers.
a. Laundry detergent
b. Costume jewelry
c. Office furniture
d. Men's underwear
e. Mattresses
f. Corn
g. Life insurance
Explanation
Verified
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Basic sales task includes three categori...

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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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