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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049 Exercise 7
Think about a situation when you or a friend or family member encountered a problem with a purchase and tried to get help from a firm's customer service representative. Briefly describe the problem, how the firm handled it, and what you think about the firm's response. How could it have been improved?
Explanation
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Customer service representatives are per...
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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