Chat with AI
Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Edition 6ISBN: 978-1133435211Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Edition 6ISBN: 978-1133435211 Exercise 1
How is consumer behavior defined?
Explanation
Verified
Verified
The actions that an individual makes while purchasing or deciding to purchase a good or service is known as consumer behavior. By closely examining and studying the consumer behavior, marketers can understand the factors that influence the customer to buy a good or service. By studying the consumer behavior for different market segments, a firm can run effective marketing campaigns.
Example, ABC is an international online e-commerce company. It is noticed that most of the customers purchase only when there is a huge discount. By interpreting the consumer buying patterns, marketers can run effective marketing campaigns online as a part of digital marketing strategy.
Example, ABC is an international online e-commerce company. It is noticed that most of the customers purchase only when there is a huge discount. By interpreting the consumer buying patterns, marketers can run effective marketing campaigns online as a part of digital marketing strategy.
Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
