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book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

Edition 6ISBN: 978-1133435211
book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

Edition 6ISBN: 978-1133435211
Exercise 2
What is an offering?
Explanation
Verified
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A product/ service/ an idea or a combination of products or services that is provided by marketers is known as an offering. For example, a retail store that provides free express door delivery for its premium customers if they order products online.
It could also include offers like "Buy 2, Get 1 free", which would be a promotional technique to boost the sales.
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Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
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