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Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Edition 6ISBN: 978-1133435211Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Edition 6ISBN: 978-1133435211 Exercise 3
How is MetLife's use of Peanuts comic-strip characters in its ads likely to affect consumers' schemas? Would you have these characters posting on Facebook as part of the campaign? Why or why not?
Explanation
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Introduction
The case introduces to the...
Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
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