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Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Edition 6ISBN: 978-1133435211Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Edition 6ISBN: 978-1133435211 Exercise 3
How is Volkswagen applying the principle of emotional contagion in its marketing communications?
Explanation
Verified
Verified
Case facts:
Company V is considered as ...
Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
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