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Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Edition 6ISBN: 978-1133435211Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Edition 6ISBN: 978-1133435211 Exercise 1
What role do you think normative influence and consumer socialization have played in the ongoing popularity of Black Friday and Cyber Monday?
Explanation
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Black Friday and Cyber Monday are two da...
Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
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