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Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Edition 6ISBN: 978-1133435211Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Edition 6ISBN: 978-1133435211 Exercise 2
What are the marketing advantages and disadvantages of associating a soft drink brand such as Coca-Cola or PepsiCo with musical groups that are just beginning their careers? Do you agree with this strategy? Explain.
Explanation
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The marketing of soft drink brand with m...
Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
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