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Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Edition 6ISBN: 978-1133435211Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Edition 6ISBN: 978-1133435211 Exercise 2
Would you classify IKEA's products as suitable for conspicuous consumption, voluntary simplicity, and/or compensatory consumption? Explain your answer.
Explanation
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There are various types of consumption a...
Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
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