expand icon
book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

Edition 6ISBN: 978-1133435211
book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

Edition 6ISBN: 978-1133435211
Exercise 4
How might personality characteristics such as dogmatism and frugality apply to consumers' interest in and use of in-store medical clinics?
Explanation
Verified
like image
like image

Dogmatism:
- Dogmatism is the resistanc...

close menu
Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
cross icon