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book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

Edition 6ISBN: 978-1133435211
book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

Edition 6ISBN: 978-1133435211
Exercise 4
What sacred meaning(s) might a bicycle hold for a consumer? What are the implications for marketers?
Explanation
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Sacred meaning of a product is the assoc...

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Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
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