Communication Between Cultures 8th Edition by Larry Samovar, William McEachern, Larry Samovar, Richard Porter, Richard Porter, Edwin McDaniel, Carolyn Roy, Carolyn Sexton Roy

Exercise 1

Working with others, list the American cultural values mentioned in this chapter. Try to think of other values that are not included in the text. Then find examples from American advertising campaigns that illustrate those values. For example, the advertising slogan, "Just do it," from an athletic-shoe manufacturer, reflects the American values of perseverance and accomplishment.