Business Ethics 3rd Edition by Laura Hartman

Exercise 6

Review the Decision Point, "Marketing in Schools," concerning marketing in the schools and Channel One. Reflect on your own educational experience. Assume you were offered a laptop computer as long as you understood that you would see a commercial every time you turned it on and for two minutes for every fifteen minutes of use. How would you feel about this arrangement from a gut perspective? Considering it in greater detail, what types of restrictions on advertisements do you think the laptop manufacturer (or service provider who is responsible for managing the advertising messages) should impose if the laptops will be given to college-aged students? How would you develop standards for these restrictions?