PFIN 2nd Edition by Lawrence Gitman ,Michael Joehnk,Randall Billingsley

Exercise 2

Why do you suppose that large, well-known companies such as Oracle, Starbucks, and Nextel prefer to have their shares traded on the NASDAQ rather than on one of the major listed exchanges, such as the NYSE (for which they'd easily meet all listing requirements)? What's in it for them? What would they gain by switching over to the NYSE?