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Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
Edition 6ISBN: 978-1285073040Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
Edition 6ISBN: 978-1285073040 Exercise 1
Review each of the mission statements listed in Exhibit 2.2. Do they follow the guidelines discussed in this chapter? How well does each answer the five basic questions? What do you make of the changes or lack thereof in these mission statements over time?
Explanation
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An effective mission statement addresses...
Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
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