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Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
Edition 6ISBN: 978-1285073040Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
Edition 6ISBN: 978-1285073040 Exercise 3
Palo Alto Software maintains a website devoted to business and marketing plans. Log on to www. mplans.com/sample_marketing_plans.php and take a look at a few of the sample marketing plans available. Do these plans use the same framework discussed in this chapter?
Explanation
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An effective mission statement addresses...
Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
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