Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline

Exercise 1

You are in the process of planning a hypothetical airline flight from New York to St. Louis. Visit the websites of three different airlines and compare prices for this trip. Try travel dates that include a Saturday night layover and those that do not. Try dates less than seven days away, and compare those prices with flights that are more than twenty-one days out. How do you explain the similarities and differences you see in these prices?