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Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
Edition 6ISBN: 978-1285073040Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
Edition 6ISBN: 978-1285073040 Exercise 1
Find a recent news article about an organization that changed its marketing strategy. What were the reasons for the change? How did the organization approach the development and implementation of the new strategy?
Explanation
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One recent example is a Korean electroni...
Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
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