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book Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline cover

Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline

Edition 6ISBN: 978-1285073040
book Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline cover

Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline

Edition 6ISBN: 978-1285073040
Exercise 1
Visit 1to1 Media (www.1to1media.com) to learn more about customer relationship management. You can register for free access to useful tools, articles, discussions, and webinars about CRM and its use in a number of different industries.
Explanation
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Note that the exercise doesn't really as...

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Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
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