Introduction to Psychology 10th Edition by Rod Plotnik,Haig Kouyoumdjian

Exercise 15

The method of learning the attitudes, beliefs, and behaviors of a large sample of individuals by asking a fixed set of questions is called a _____. One advantage of this method is that psychologists can quickly and efficiently collect information about a large number of people. One disadvantage is that people may answer in a way that they think is socially acceptable.